About Value Mapping
In the new model a company’s true values replace the external brand image. In other words, looking good is no longer enough.
Analysis
Budgetting
Investing
Protecting
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Years in Business
Clients
$ Managed
Start with values and the rest will follow.
Companies draw upon their core beliefs & values to create worldviews and ways of acting in the world that become their central truths. These internal beliefs have replaced external brand images, and are driving external communications.
A company’s true values replace the external brand image.
A brand may be viewed not solely as a sign added to products to differentiate them from competing goods, but as a semiotic engine whose function is to constantly produce meaning and values.
Meet our team
Floyd Miles
CEO
Bessie Cooper
CFO
Jerome Bell
Analyst
Annette Black
Advisor
Get in touch
