About Value Mapping

In the new model a company’s true values replace the external brand image. In other words, looking good is no longer enough.





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Years in Business


$ Managed

Start with values and the rest will follow.

Companies draw upon their core beliefs & values to create worldviews and ways of acting in the world that become their central truths. These internal beliefs have replaced external brand images, and are driving external communications.

A company’s true values replace the external brand image.

A brand may be viewed not solely as a sign added to products to differentiate them from competing goods, but as a semiotic engine whose function is to constantly produce meaning and values.

Meet our team

Floyd Miles


Bessie Cooper


Jerome Bell


Annette Black


Get in touch

Let’s Talk About
Your Brand Today

5678 Extra Rd. #123 San Francisco, CA 96120.