About Value Mapping
In the new model a company’s true values replace the external brand image. In other words, looking good is no longer enough.
![Staat](https://go.brandquestmedia.com/wp-content/uploads/2022/11/Staat.png)
Analysis
![Asset 1](https://go.brandquestmedia.com/wp-content/uploads/2022/11/Asset-1.png)
Budgetting
Investing
Protecting
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![Financial Firm 9b](https://go.brandquestmedia.com/wp-content/uploads/2022/11/Financial-Firm-9b.jpg)
Years in Business
Clients
$ Managed
Start with values and the rest will follow.
Companies draw upon their core beliefs & values to create worldviews and ways of acting in the world that become their central truths. These internal beliefs have replaced external brand images, and are driving external communications.
![gif-slider-tall](https://go.brandquestmedia.com/wp-content/uploads/2022/11/gif-slider-tall.gif)
A company’s true values replace the external brand image.
A brand may be viewed not solely as a sign added to products to differentiate them from competing goods, but as a semiotic engine whose function is to constantly produce meaning and values.
![Financial Firm 8b](https://go.brandquestmedia.com/wp-content/uploads/2022/11/Financial-Firm-8b.jpg)
Meet our team
![portrait-square-02](https://go.brandquestmedia.com/wp-content/uploads/2022/11/portrait-square-02.jpg)
Floyd Miles
CEO
![portrait-square-11](https://go.brandquestmedia.com/wp-content/uploads/2022/11/portrait-square-11.jpg)
Bessie Cooper
CFO
![portrait-square-04](https://go.brandquestmedia.com/wp-content/uploads/2022/11/portrait-square-04.jpg)
Jerome Bell
Analyst
![portrait-square-06](https://go.brandquestmedia.com/wp-content/uploads/2022/11/portrait-square-06.jpg)
Annette Black
Advisor
Get in touch
![portrait-square-10](https://go.brandquestmedia.com/wp-content/uploads/2022/08/portrait-square-10.jpg)